MILK FOR LACTOSE-INTOLERANT3
Valio (best in Finnish) is Finland’s biggest dairy company. The company seeks to develop
innovative products for consumers who are interested in food that increases health and
well-being. For instance, Valio has acquired the global commercial rights to the bacterium
Lactobacillus GG (LGGTM). Now, the company has licensed dairy products containing
LGG to markets in more than 25 countries and this is seen as an innovative procedure in
the industry [Tetra Pak, 2004].
Between 15 and 20 percent of the Finnish population is lactose intolerant. In
Mediterranean countries the proportion is closer to 50 percent, while in parts of Asia the
entire populations are lactose intolerant. Individuals who are lactose intolerant find that
their stomachs do not accept any milk, so most of them have stopped drinking milk.