Advertising
• Mobile
ad
impressions
are
generally
bought
at:
– Cost
per
thousand
(CPM),
cost
per
click
(CPC),
or
cost
per
action
(CPA)
• Three
main
measures
of
success
– Number
of
users
reached,
click
through
rate,
and
number
of
actions
users
take
• Three
types
of
mobile
ad
networks:
– Blind,
premium
blind,
and
premium
networks