Conclusions
Tomorrow’s tourists lead complicated lives and have a fluid identity. On one hand they desire eco-stress-free experiences but at the same time they play the tables at Las Vegas. New experiences, luxury, culture and authenticity are some of the trends that will shape the future of world tourism. The tourist wants to sample the ethnicity of the destination, increasingly interests in culture, food and sport are shaping the way people approach their choice of holiday. As a society, our leisure time and disposable wealth are increasing and are primary catalysts within a growing tourism industry. However, the consumers’ perception is one of blurring between increasing stress at work and a desire to rejuvenate through experience. In contrast, consumers have a wealth of