To formulate a better understanding of color’s impact, one must first form a basic understanding
of Carl Jung’s theory of the collective unconscious. According to Jung, all of us are born with a
basic psyche that can later be differentiated based upon personal experience. This basic psyche
reflects the evolutionary traits that have helped humans to survive throughout history. For example,
an infant has a pre-disposed affinity for two dark spots next to each other, an image that equals
their visual interpretation of a human face. This affinity for the shapes is not learned, but preprogrammed
into the collective unconscious of all human children.