as a matter of fact, life has many risk. whether we like it or not, we make decisions the results of which are not certain. we are lucky if we make the right decisions. but entrepreneurs are different. they gather complete data about the situation, analyze the data, and make their decision. since they are confident in their abilities and optimistic in the results of their decisions, they are not afraid to make difficult decisions. in view of the risk-taking abilities of the entrepreneurs, they make things happen rather than let them happen.