MTV Asia reaches more than 250 million households across Asia with 24-hours channels and programme block linked to the attitudes, styles and interests of the youth in the region.By interconnecting and engaging an Asian youth audience via on-air ,online and on-ground events and mobile phones, MTV Asia links young people to the global pop culture in highly personalised ways. The brand values center around being relevant, totally passionate about music and life, Unpredictable, funny, bold, open, and risk taking. MTV Asia focuses in particular on the tech-savvy and modern lifestyles of Asia's young people.