Determined to make it in the music business, Minaj took on backup singing roles for local New York City rappers. Soon, she began writing her own material. She was eventually discovered by Dirty Money CEO Fendi, who came across Minaj's MySpace page, loved what he heard, and immediately signed her to his label.
That connection led Minaj to Lil Wayne, who collaborated with her on a series of mix tapes, the first of which, Playtime is Over, was released in April 2007. The recording, and subsequent mixed tapes, showcased Minaj's female swagger and out-front style.
By early 2010, considerable anticipation had built up around Minaj's much discussed, much covered debut album, which was scheduled for release that fall. In April of that year, she released her first single, "Massive Attack." Two months later she won Best Hip-Hop Female at the annual BET Awards. She dedicated the award to Lil Wayne.