Gives users a voice in the design process.
Enables technical and non-technical participants to contribute equally.
Shifts the focus from purely technical requirements and issues towards the needs of the business and users.
A forum for developers to meet, work with, and understand their users.
A forum for identifying issues and assigning them to people for resolution.
A forum to specify Design Goals that can be used for current and future products or versions.
Enables a team to rapidly design, evaluate and iterate design approaches.
Increases oppportunities to promote “buy-in” from users. Buy-in is the extent to which people who will use a system feel attached to it and support its goals. By having users help make design decisions, they are less likely to reject the system being designed.
A forum to introduce UX into an organization - Selling UX