Music companies should advertise music piracy as unethical, to make at least a part of the population aware of the issue; also, since morality implies consciousness of the consequences an unethical act implies for society and for oneself, it is imperative that music industry actors, victims of piracy, educate the public to understand the direct and indirect damages caused by the phenomenon, such as investment reductions, job losses (from songwriters to record artists, from audio engineers to producers), legal litigation, etc.