Thai people nowadays have more stress due to their work, so muscle relaxation programs and stress-reduction programs can help them relax more (Ungsinan, 2009). The Taiwanese people are becoming more aware of the need to maintain good health by participating in tourism and recreational activities (Lee & King, 2008). Sheldon & Fox (1988) found that for Japanese, as compared with Canadian and American tourists, food service had a stronger influence on their destination choice. Ritter (1987) noted that Japanese prefer to travel in groups and take short holidays only, while Europeans are more of individualists.