The millennial generation of students are digital natives coming to higher
education with extensive experience in social media. Business and other
organizations are expecting their recruits to have high proficiency in these
technologies, too. This article is an overview of the use of the main social media
in teaching. Facebook, blogs, YouTube, Twitter, MySpace, and Second Life are
discussed with examples of how they can be used to foster robust collaboration
among learners in management education. The movement to richer media
such as video blogs (vlogs) is assessed. Caveats for implementing the social
media in higher educational settings are noted.