Synchronous communication on the other hand relies on immediate replies. People don’t have time to think up or select the most interesting information or responses in spur-of-the-moment exchanges. As a result, top-of-mind – that is, common everyday – issues are often, though not exclusively, discussed. Frequently, this translates to a lot of chitchat – and possible recommendations – about food and drink, clothes and other non-distinctive, ever-present items.