Stars
Everyone wants to be a star. Astar29 is a product with high growth and a high market share. To maintain the growth of their star products, a company may have
28.A portfolio planning approach that examines strategic business units based on their relative market shares and growth rates. Businesses are classified as stars, cash cows, question marks (problem children), or dogs. 29.Business or offering with high growth and a high market share.
Chapter 2 Strategic Planning