Case 4
Alexis Abramson, CEO of Mature Mart, has never spent a dollar on advertising. Her company,which specializes in products for elderly people,is promoted through articles she writes for small-town newspaper. She has also made appearances on TV programs."Every time I appear with a few products, we get at least a 50% increase in sales for the items shown",Abramson said.
What make the success of Alexis Abramson?