AST states that the more structured the use of a technology is, the easier it will be to develop a consensus among the users about how the innovation should be used and the appropriateness of that use.
Ambiguity about use of the technology erodes the users’ comfort with the technology, which in turn erodes their respect for it.
The third intervention point (see Figure 2) occurs with the design of the warehouse.
Data warehouses are generally designed around one of two plans. Some data warehouses are designed with a set of data marts that partition the data warehouse into smaller, focused databases tailored to the information needs of a subset of users.
Other data warehouses provide a single repository that gives the users a very wide range of data.