The travel and hospitality industry in China has witnessed a robust growth in recent years. The number of leisure, business and VFR tourists (visiting friends and relatives tourists) in 2011 in China had reached about 2.64 billion person/times that a rise of 12% and with an estimated about 1.93 trillion Yuan in revenue, representing an increase of 21% over the previous year. A large number of tourists create a prerequisite for the rapid development of budget hotel industry in China (The Analysis of Budget Hotel, 2012).
With the strong growth of China’s economy and the improvement of Chinese citizen’s material conditions, the Chinese have higher demands for living quality, they hope the open field of vision and to keep up with the pace of the times, thus, the tourism consumption becomes the important way for Chinese citizen to relax, to know the world, and to obtain new knowledge in their leisure time. On the other hand, the rapid development of domestic traffic facilities (airport, highway and railway construction) in recent years, greatly shorten the time to tourism destination, and make the domestic and outbound tourism more convenient and efficient.