Fallacy 1. There are data mining tools that we can turn loose on our data repositories and use to find answers to our problems.
Fallacy 2. The data mining process is autonomous, requiring little or no human oversight.
Fallacy 3. Data mining pays for itself quite quickly.
Fallacy 4. Data mining software packages are intuitive and easy to use.
Fallacy 5. Data mining will identify the causes of our business or research problems.
Fallacy 6. Data mining will clean up a messy database automatically.