The application of co-orientation theory promotes long-term success.
In order to see the outcomes, strategic planners should focus on trust, control mutuality, relational commitment, and relational satisfaction.
Trust = the belief the other party will not exploit one’s goodwill.
Control mutuality = the degree to which the parties believe they have enough
control over the relationship and the other party’s goals and activities.
Relational commitment = the desire to maintain the relationship.
Relational satisfaction = the degree to which a relationship seems fulfilling
Organizations should maximize levels of agreement, understanding, and accuracy among stakeholders