the software accompanying this book draws on ideas used in hybrid conjoint and adaptive conjoint analysis to simplify the evaluation task. The respondent first provides self-explicated preferences. The program then orders the orthogotial set of product bundles according to decreasing preference as determined from the self-explicated ratings. (The study designer can also develop customized nonorthogonal design externally and import them into the software.) Next the custom rates each product on a scale of 0 to 100. An attractive feature of this software is that it allows respondents to view a graph of their part-worth function and fine-tune the function directly to more closely reflect their preferences. This is an interactive and iterative process, combining self-explication, ratings, and part-worth function and fine-tune the function directly to more closely reflect their preferences. This is an interactive and iterative process, combining self-explication, ratings, and pert-worth refinements.
the software accompanying this book draws on ideas used in hybrid conjoint and adaptive conjoint analysis to simplify the evaluation task. The respondent first provides self-explicated preferences. The program then orders the orthogotial set of product bundles according to decreasing preference as determined from the self-explicated ratings. (The study designer can also develop customized nonorthogonal design externally and import them into the software.) Next the custom rates each product on a scale of 0 to 100. An attractive feature of this software is that it allows respondents to view a graph of their part-worth function and fine-tune the function directly to more closely reflect their preferences. This is an interactive and iterative process, combining self-explication, ratings, and part-worth function and fine-tune the function directly to more closely reflect their preferences. This is an interactive and iterative process, combining self-explication, ratings, and pert-worth refinements.
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