Follow these guidelines when writing your title:
Don't include false or misleading information.
Don't include website addresses, email addresses, or phone numbers. The exception is the sale of domain names.
Don't use profane or obscene language.
Don't use the following words in an attempt to market or advertise your item:
Prohibited
Banned
Illegal
Outlawed
Don't use any other descriptive word that may bring into question the legality of an item by either governmental or eBay standards.
Don't include brand names other than the specific brand name used by the company that manufactured or produced the item you're listing. This is called keyword spamming and isn't allowed on eBay. These types of listings will be ended and the insertion fee for the listing automatically credited.