A great number of additional Thai MICE cities may be incorporated into the country’s national MICE
framework on account of such factors as Thailand’s geographical centrality vintage point within the
upper SEA, its proximity to two oceans, and the advent of the upcoming AEC. Such potential MICE
cities include Chiang Rai, Mae Sot, Phitsanulok, Nong Khai, Ubon Ratchathani, Khon Khaen, and
Nakhon Ratchasima. This list could even include such far-flung towns as Betong and Sungai Kolok in
the far South of the country due to their sizeable human settlements, reasonably developed
infrastructure and their proximity to Northern Malaysia. Of course, all of these require different levels
of investment and differing strategic approaches as appropriate to serve context-specific purposes.