Employees who present their effort, time and skills to meet
customers‟ requirements, in return for a certain cost and who have
expectations from the business have a key role in the success of the
hotels. One dimension of the rivalry experienced in touristic areas is
the presentation of service which can create value directed at
external customer, other dimension is employees who provide service
and affect the quality perceived. Satisfying external customers,
decreasing employee turnover rate and the cost of employee and gaining
economic achievement are closely related to the organizational
commitment of employees in hotels. Therefore, it is necessary that
business should regard the employee who provides activity in all
departments-from the ones at executive position to the ones at the
lowest rank-as customers, determine their perception and expectations,
present internal service in this direction, please them financially,
socially and psychologically. Briefly, strengthening organizational
commitment is a result of IM strategies which could lead to internal
customer satisfaction.