Thought leadership—“To create infographics that share important industry ideas and concepts and highlight our strategic thinking”
Awareness—“To create infographics that are ‘sharable’ and create awareness of our brand”
Traffic—“To create infographics that drive traffic to related pages on our company website”
Communication—“To create infographics that make it easier for employees to understand company information”
Entertainment—“To create infographics that entertain our customers and showcase our corporate culture and personality”