Left or right scan columns for navigation?
Extensive eye-tracking and user research says that it doesn’t really matter whether you use left or right navigation columns. Users seem to do just fine either way, as long as you are consistent about where you put things. We favor the left column for navigation simply because that is the most common practice.
Mailing address and contact information
Basic “real world” information about who the company responsible for the site is, where the company is, and how to contact the company is often hard to find on otherwise well-designed sites. If you sell a product or service, don’t hide from your customers. Display your contact information in a prominent location, such as the scan column, on every page.
Advertising and the scan columns
Our advice about ads in the scan column is the same as with header ads (above): beware! Users often ignore content that looks like advertising when they see it in a scan column. Use formats that don’t scream “advertising!” Never make your scan column content or navigation look anything like a typical banner ad, or users may never notice it.
Left or right scan columns for navigation?
Extensive eye-tracking and user research says that it doesn’t really matter whether you use left or right navigation columns. Users seem to do just fine either way, as long as you are consistent about where you put things. We favor the left column for navigation simply because that is the most common practice.
Mailing address and contact information
Basic “real world” information about who the company responsible for the site is, where the company is, and how to contact the company is often hard to find on otherwise well-designed sites. If you sell a product or service, don’t hide from your customers. Display your contact information in a prominent location, such as the scan column, on every page.
Advertising and the scan columns
Our advice about ads in the scan column is the same as with header ads (above): beware! Users often ignore content that looks like advertising when they see it in a scan column. Use formats that don’t scream “advertising!” Never make your scan column content or navigation look anything like a typical banner ad, or users may never notice it.
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