and the concerns over tactics that may lead consumers to misidentify sponsors via ambush marketing (e.g. Meenaghan, 1994; Sandler and Shani, 1989; Stipp and Schiavone, 1996)
and the concerns over tactics that may lead consumers to misidentify sponsors via ambush marketing (e.g. Meenaghan, 1994; Sandler and Shani, 1989; Stipp and Schiavone, 1996)