The goals were to exclude no one, provide a uniform and yet native app-like experience for each type of device, and deliver full travel policy compliance for business clients. The Orbitz for business mobile Web site delivers the same set of tools enjoyed by the consumer market, applies saved policy controls to new reservations, and delivers both global and company-specific messages on both the home page and in search results to assist business travelers in adhering to company guidelines. Business-specific tools include the ability to enter and modify the trip purpose, search results that give precedence to preferred vendors, and access company-specific reference data. Orbitz is sure that converting business customers from passive viewers of travel updates and weather conditions to active mobile purchasers of all facets of a professional trip is dependent only upon the shot juncture it will take for them to become at ease with the technology and familiar with the integration possible between Orbitz for business and their corporate travel policy. New customer acquisition can be triggered, at least initially, by offering last-minute promotions and deals to a customer base that is often searching for same-day reservations.