The designers used the structure of the ThreeSix 11 font to develop a system of unique, playful icons for the Summit collateral and environmental graphics. The icons appeared in patterns on the Summit Guide and in directional signage at the conference. Each Summit will have its own graphic look that is used in conjunction with the Platform identity, and for the first conference, the materials were produced in a strong, simple black and white, with typography set in the font New Rail.