As expected, the empirical results showed that consumers' satisfaction with location, price, and date had a significantly positive effect on consumers' satisfaction of Walking Street activities at the 1% level ( = 0.01). In addition, the empirical evidence indicated that consumers who had satisfaction with location would be likely to increase the satisfaction of Walking Street activities at Thapae Road, by 16-31% with the statistical significance at a 1% level. Consumers who were satisfied with price would be likely to increase the satisfaction of Walking Street activities at Thapae Road, by 6-13% with the statistical significance level at a 1% level, and consumers satisfied with date would be likely to increase the satisfaction of Walking Street activities at Thapae Road, Chiang Mai Province by 11-21% with the statistical significance at a 1% level.