Review
•Many cases have shown effect of surreal advertisment from cosmetic. Kother, (2008) Marketing communications is a marketing technique that aims to target consumers from the attitudes and behaviors of consumers as a result of the advertisement. It promotes ways to do business successfully . Importantly , advertisement is one part of this. Advertising is something that everyone can experience from everyday media such as television, internet, and magazine . Advertisement wants target groups to receive information about products and brands. Moriarty, Mitchell, Wellc, (2009) Competitive market of cosmetics is currently increasing. This causes each company to come up with competitive strategies. Therefore, it is no surprise that consumers would find advertisements attractive and seductive. These advertisements persuade consumers to buy their products using exaggerated claims of product information to attract attentions of target audiences. Ministry of Public Health, (2014) revealed that the product manufacturers always use surreal advertising and exaggerated claims. In 2013, there were 9,008 advertising items of health product by exaggerated claims. Sufficient education should be provided to the public so that consumers can make a right decision. However, some brands brought Net idols or celebrities that have social influence as a presenter to promote qualities of a product in wrong ways. A lot of brands are criticized and on newspaper headline now.
Review•Many cases have shown effect of surreal advertisment from cosmetic. Kother, (2008) Marketing communications is a marketing technique that aims to target consumers from the attitudes and behaviors of consumers as a result of the advertisement. It promotes ways to do business successfully . Importantly , advertisement is one part of this. Advertising is something that everyone can experience from everyday media such as television, internet, and magazine . Advertisement wants target groups to receive information about products and brands. Moriarty, Mitchell, Wellc, (2009) Competitive market of cosmetics is currently increasing. This causes each company to come up with competitive strategies. Therefore, it is no surprise that consumers would find advertisements attractive and seductive. These advertisements persuade consumers to buy their products using exaggerated claims of product information to attract attentions of target audiences. Ministry of Public Health, (2014) revealed that the product manufacturers always use surreal advertising and exaggerated claims. In 2013, there were 9,008 advertising items of health product by exaggerated claims. Sufficient education should be provided to the public so that consumers can make a right decision. However, some brands brought Net idols or celebrities that have social influence as a presenter to promote qualities of a product in wrong ways. A lot of brands are criticized and on newspaper headline now.
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