I believe there are three constants in our success as a company: 1. Our passion for this business, for riding, and for relating to and being one with our customers; 2.Our sense of purpose—in other words, our focus on growing demand by offering great products and unique experiences; and 3. Operational Excellence—which isthe continuous, relentless drive to eliminate waste in all aspects of our operations and to run Harley-Davidson better and more efficiently with each passing day. AndI believe these three things—being close to our customers, growth and Operational Excellence—hold the keys to the future.9