Samitivej Sriracha Hospital located in one of the main industry hub of Thailand and close to the busy Laem Chabang port. Samitivej Sriracha is a key healthcare provider for corporate and industries in the Eastern seaboard. Sriracha's proximity to the resort towns of Pattaya also attracts many tourists looking for quality healthcare facilities. Samitivej Sriracha is committed to continuous improvement in order to provide standard health care as per the professional standard. They primarily adhere to the benefits, expectations, and satisfaction of their customers.
This report explored the hospital’s brand and culture. Company’s culture and company’s brand are really just two sides of the same coin. The brand may lag the culture at first, but eventually it will catch up. Many companies have core values, but they don’t really commit to them. This report showed the customers experience at the hospital, what is the hospital culture and core value, and does the hospital invest in their employees’ personal and professional development. Organization culture (core values) is the most important ingredient to build great brand and people. Committable core values that are truly integrated into a company’s operations can align an entire organization and serve as a guide for employees to make their own decisions.