1. Volume: refers to the size of data that has been
created from all the sources.
2. Velocity: refers to the speed at which data is
generated, stored, analyzed and processed. An
emphasis is being put recently on supporting real
time big data analysis.
3. Variety: refers to the different types of data being
generated. It is common now that most data is
unstructured and cannot be easily categorized or
tabulated.
4. Variability: refers to how the structure and
meaning of data constantly changes especially when
dealing with data generated from natural language
analysis for example.
5. Value: refers to the possible advantage big data can
offer a business based on good big data collection,
management and analysis.