Psychology research defines inconsistency among cues as a source of ambiguity (Norton 1975). For example, Budner (1962, 30) notes that a situation is ambiguous when ‘‘different elements or clues suggest different structures’’ of the situation. A judgment task is relatively simple when various measures all yield consistent signals. The task, however, becomes more complicated when the signals diverge and compel consideration of the relative importance of the divergent cues and the potential reasons for the discrepancies. The range of possible interpretations increases and thus the correct response to the signals becomes more uncertain (Ha and Hoch 1989). For example, Dilla and Steinbart (2005b) find that the consensus of BSC-based evaluations decreases and perceived task difficulty increases when performance cues do not provide consistent indications of relative performance. Similarly, Lipe and Salterio (2002) find evidence that BSC evaluators act as if they infer a single underlying cause when performance measures are both consistent and presented within a single BSC category. Consistency within a BSC category thus appears to reduce the perceived information space and, accordingly, the difficulty of the performance evaluation task.