Ethnic tourism is tourism motivated by a visitor’s search for exotic
cultural experiences (Yang 2007), including the consumption of artifacts, performances, and other products or services. An ethnic group
is a socio-culturally distinct group of people who share a common history, culture, language, religion, and way of life. In many developing
countries, government is not only the key player in developing tourism
but also issues policies regarding ethnicity. Governments may also use
ethnic images in promoting tourism, and base tourism plans on the
development of ethnic resources, traditions, and artifacts. In effect,
the state becomes a marketer of cultural meanings and arbiters of cultural practices (Wood 1984).