CGF engaged Capgemini and Roland Berger to facilitate the process.
Phase 1: Trends Analysis and Prioritization To develop an initial list of relevant, long-term trends Roland Berger conducted desk research involving more than 200 trend studies from leading research institutes, NGOs and think tanks, including the earlier “Future Value Chain” reports of The Consumer Goods Forum. The list was long, so the next step was to prioritize these trends. CEOs and their strategic teams from both consumer goods manufacturers and retailers provided their views via an online survey that considered both trend relevance and business impact for the industry.