Introduction
The current paper aims to investigate the experiences of three rural eco-tourism firms
in Scotland, Portugal and Greece with a view to providing some information about the
potential benefits of eco-tourism for the rural economy, particularly in terms of the
contribution ecotourism entrepreneurship might make. Specific objectives include to
explore the feasibility of ecotourism ventures in the rural economic context, and to
compare the activities of the founders of these firms with that discussed
internationally in the academic literature in terms of market demand and experience.