1. Print Has Gravitas
Sure, being interviewed for a major newspaper or magazine’s website is a big deal, but it’s an even bigger deal for that interview to appear in print. Print – whether promotional or editorial in nature – has a tangibility that the web doesn’t. On a more personal scale, marrying the solidity of print to the convenience of the web strengthens both media. A reader may clip out the print photo of her daughter hitting a homerun in a state tournament to frame or stick on the refrigerator, and then share the online version with all her social media contacts. Everyone benefits.