This paper examines the role of ethnic tourism in nationalist movements. The colonial
experience is a double victimization in that cultural devaluation often accompanies material
conquest and exploitation. Nationalist rhetoric reflects this experience, projecting a dual message
of historical injustice and cultural revaluation. This study focuses on the potential of ethnic
tourism in Wales to serve as a medium for the nationalist message, by projecting an image of the
Welsh both as victims of injustice and as bearers of a distinctive culture. Analysis of Welsh
attractions suggests that tourism provides a resource for the nationalist movement, by furnishing
yet another outlet for its message.