Two Spirits (entrepreneurship and innovation spirits) Is the Gene for Haier’s Unchangeable Culture.
Haier’s unchangeable concept gene not only guides every employee’s development, but also restrains their value. The concept gene of “Customers are always right while we need to constantly improve ourselves” demands that each employee should have the two spirits of entrepreneurship and innovation.
The spirit of doing pioneering work is entrepreneurship; Haier encourages each employee to have entrepreneurship; change from being managed into independent management and becomes the CEO of their own.
The essence of innovation is to create new value. And the creation of new value originates from creating new users.
The Interest Concept of Win-win Mode of Individual-Goal Combination Provides Guarantee for Haier’s Sustainable Development
Haier concerns the interests of all stakeholders including employees, users, and stockholders. In the Internet era, only the organizations composed of Haier, users, and shareholders become many COIs. In order to fulfill this objective, Haier constantly creates business model innovations, thus gradually forms and perfects Win-win Model of Individual-Goal Combination full of Haier characteristics, “Individual” refers to the employees with two spirits of entrepreneurship and innovation; “Goal” is users’ value. Each employee creates value for users in different ZZJYT to fulfill their own values. As a result, the value of the enterprise and stockholders are naturally fulfilled.
Each employee establishes a goal with users by joining ZZJYT and signing a contract with users from being managed to independent management and from being operated to independent operation, which is to release humanity to the largest extent.