Marketing – support direct-marketing campaigns by providing capabilities • For capturing prospect and customer data • For providing product and service information • For qualifying leads for targeted marketing • For scheduling and tracking direct-marketing mailings or e-mail – include tools for analyzing marketing and customer dataidentifying profitable and unprofitable customers, – designing products and services to satisfy specific customer needs and interests – identifying opportunities for cross-selling • Cross Selling is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.