Everyone’s had that experience from time to time that they don’t really know what someone is asking them. In press interviews, if this feeling comes over you or your spokesperson, it is far better to say, “I’m not sure what you are asking me. Could you rephrase that?” Here’s a good example to help you remember this rule. I’ve used this story in front of CEOs and it has helped them. Johnny, a young boy, asks his father, “Dad, where did I come from?” That’s bad grammar but Johnny’s Daddy got the question, he thought, and launched into a long talk about male and female intimacy, the miracle of life, and the natural biological order of things. At the end, a perplexed Johnny said, “Dad, I don’t know what you’re talking about. My friend Eddie says he is from New Hampshire. Am I from New Hampshire, too?”