Craving of particular taste, being influenced by others and whom they will go with determine type of food/brands they will visit. Apart from that, the brand they will select must have delicious taste and being popular among their group.
Nowadays, there are many brands of restaurant chains in the market to serve different need of each occasion.
Quick serve restaurant i.e., KFC, MCD is the type these respondents visit most often due mainly to convenience and having low price relatively to other category. Meanwhile, there still are many brands in their set of repertoire.