One of the most common uses of internal coaches is around transition management i.e. when a leader goes
through a transition into a significantly more senior role or their job changes substantially. The most common
example of this is when a technical person becomes a manager for the first time, or a manager becomes a
manager of managers for the first time, or a manager of managers becomes a functional manager for the
first time. Each time this happens people need to learn new ways of working. It can be quite difficult to
develop these new muscles because the way these managers work is hard-wired. This is the territory where
things often go wrong and support can really make a difference. Internal coaches that have been through
that transition before i.e. more senior players, can really help people through these phases of change.