Overall, the Starbuck's of becoming a worldwide global brand seems to be working in favour of the company and is helping it to attract the attention of many major companies who would like to share a partnership. This approach gives much strong holds or strong basis for future development of international markets, where further strengthens the mission to become one of the leading specialty coffee retailers of the world.
Starbucks, the leading retailer, roaster and brand of specialty coffee in the world has been struggling as of faltering economy, its own rapid growth( international expansions, and growing presence in 44 countries) and increased competition from cheaper rivals. In the first quarter of 2008, company's net income feel to $108.7 million down 28% from the same period of 2007. Starbucks shares have tumbled over the previous two years and the company has struggled to maintain its differentiation in the face of growing competition. It has also suffered to the effects of the crisis in the housing market, which has put a pinch on sales. Company has also suffered from rising costs of storefront space and wholesale prices for coffee and dairy products.