The designer researches current fashion and predicts the season’s future trends. For instance, popular clothing styles, colors and fabrics.
The designer chooses the styles and fabrics to use in his or her own designs.
The designer and his or her assistants create prototypes of the garments, made from cheaper materials and fabrics. Models try on the prototypes and sewers and tailors make adjustments if needed.
The designer and his or her assistants create samples of the designs, made in the actual materials. These samples are marketed to retailers at fashion or trade shows.
After retailers place their orders for the designs, they are manufactured and distributed to stores.