Business World Company of the month Nike Nike since items et dothing Now the brand has beurt essendod to warches aut enam oder prwucts Nike's success suggests that eventody loves Nikz irsou type ile Raume de eneme on vour computer. you will find many sures protesting against Nike and calling for a cott on Nike products Most of these our the employment conditions in the factories where the footwear is made.
The History of Nike
The origins of the company grew from the Univesity or oregon in the United sates. American universities are firercely. he origins of lic corupanv coaches and build the best suudinms of the athletics coaches at ibe umersity oforegon wah an ev student athlete Phil i Blue Ribbon sports to impon and market high quality low cost ruuang boos trona Knight be set up in A year later. Phil Knight had sold ss exo wonh of shoes By 1971 they had simillion sales They introduced the Nike name and the famous Nike swoosh in 1972 Nike is the winged goddess of victory according to Greek travthology'swoosh' tepresents one of the wings he goddess The designer Caroline Davidson received $3 for her work of Bv the end of the 197us Nike's sics reached S27um on and Nike was at the centre of the fitness revoluuon By 1996 sales were S6 74billion and growing year by vear Before you read on answer the following questions 4 What is the position of sport in American universities? 5 Where did Blue Ribbon Sports import shoes from? When did Blue Ribbon Sports become Nike? 7 What was Nike?