Goodbye Georgia, goodbye Times New Roman, goodbye Helvetica! Welcome to 2014 — the year where typography gets serious. Actually it was always serious, now it’s just arriving at mainstream status. The avalanche of mobile apps we’ve all been swimming in has exposed our eyes to all sorts of typography goodies and that has had a major factor in our font usage expectations.
Arial is no longer good enough because of the availability of high quality fonts at affordable prices. The user is accustomed to them to the point where he feels something is missing if he’s staring at the same ole’ Helvetica and on the other hand the business owner is no longer paying an arm and a leg for a complete font family.