(3) the growth perspectives of the active and intelligent packaging market. Active packaging aiming at extending
shelf life or improving safety while maintaining quality is progressing towards the incorporation of natural active
agents into more sustainable packaging materials. Intelligent packaging systems which monitor the condition of
the packed food or its environment are progressing towards more cost-effective, convenient and integrated
systems to provide innovative packaging solutions. Market growth is expected for active packaging with leading
shares for moisture absorbers, oxygen scavengers, microwave susceptors and antimicrobial packaging. The
market for intelligent packaging is also promising with strong gains for time–temperature indicator labels and
advancements in the integration of intelligent concepts into packaging materials.