A third challenge, and one which has already been mentioned, relates to the
individual hotel chain’s ability to implement good standards of HR practice through its
franchising relationships. Although in general the contractual relationships with employees
will be through third parties (the hotel owner), the franchising parent (the hotel chain)
usually specifies certain conditions to be met in the franchising agreement, not least of
which would be legal compliance. They recognize and promote the value of good people
management and make available to the franchisee a wide range of employee training and
development programmes used by the international chain, and in addition provide ongoing
support with, for example, recruitment and retention. Should the standards in any particular
franchised hotel fall to such a level that it compromises the integrity of the brand, then the
hotel chain has the ultimate sanction of removing the franchising agreement. Most chains
would only use this as a last resort and prefer to provide ongoing support for the hotel
owner to help develop and improve their business.
Finally, most hotel enterprises, large or small, employ a core of permanent, full-time
staff and some part-timers, but also have other staff, employed, under atypical
arrangements including seasonal and casual labour. The ability of the sector to maintain
standards and skill levels through such a variety of employment mechanisms is also a key
issue (see especially the 2001 ILO tripartite meeting and recommendations 41).
41 2nd Annual National HR in Hospitality™ Conference & Expo, 16–19 March 2008, at Wynn Las
Vegas, http://www.hrinhospitality.com.
A third challenge, and one which has already been mentioned, relates to the
individual hotel chain’s ability to implement good standards of HR practice through its
franchising relationships. Although in general the contractual relationships with employees
will be through third parties (the hotel owner), the franchising parent (the hotel chain)
usually specifies certain conditions to be met in the franchising agreement, not least of
which would be legal compliance. They recognize and promote the value of good people
management and make available to the franchisee a wide range of employee training and
development programmes used by the international chain, and in addition provide ongoing
support with, for example, recruitment and retention. Should the standards in any particular
franchised hotel fall to such a level that it compromises the integrity of the brand, then the
hotel chain has the ultimate sanction of removing the franchising agreement. Most chains
would only use this as a last resort and prefer to provide ongoing support for the hotel
owner to help develop and improve their business.
Finally, most hotel enterprises, large or small, employ a core of permanent, full-time
staff and some part-timers, but also have other staff, employed, under atypical
arrangements including seasonal and casual labour. The ability of the sector to maintain
standards and skill levels through such a variety of employment mechanisms is also a key
issue (see especially the 2001 ILO tripartite meeting and recommendations 41).
41 2nd Annual National HR in Hospitality™ Conference & Expo, 16–19 March 2008, at Wynn Las
Vegas, http://www.hrinhospitality.com.
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