The external communication can comprise everything on offer by modern mass communication and political marketing Regular press releases and press conferences, and publication of bulletins and positions are the basics for party communication. The internet nowadays is of special relevance for modern party communication. The party website is a main source for communication and should be permanently actualize The presence of political parties in modern internet communities like Facebook and Twitter is also indispensable in order to deliver their messages and present their leaders to the broader public. Regional party branches should have their own website to communicate issues of local or regional relevance. Visual platforms like YouTube should be used to disseminate the messages of the parties and to present their leaders.